What healthcare organizations have you worked with?
Sentara, Tidewater Physicians Multispecialty Group, Group for Women, Eastern Virginia Medical School, Pediatric Affiliates of Hampton Roads, Lifenet Health, Planet Wellness, Plastic Surgery Center of Hampton Roads, American Heart Association, Roy Orthodontics, Klar Voorhees Orthodontics, The Art of Dentistry | Abbey Horwitz | Darren Dorfman, Konikoff Periodontics
How much does healthcare video production cost?
ARC Healthcare Videos can be worked into any marketing budget. Short social media video ads start at just $400 to $500. Talk to us about your goals and objectives, and our team can help devise a video marketing plan that is both affordable and effective.
How long will it take to produce our videos?
The time it takes to produce a video depends on numerous factors from the length of the video to the availability of the doctors. You can expect a video project to be turned around within 4 weeks (and possibly even less) from our first meeting to project completion. Just give us a call! Even if you’re just thinking about adding video to your marketing tool kit, we can help devise a plan that achieves your goals and meets your deadline.
Do you travel?
We go where we need to go to get the job done!
Do I have to close my office to make a video?
No, you do not have to close your office. We try to schedule production on a day when patient traffic is at its lowest. This allows us to use areas of your office with minimal disruption. For example, your lobby may be a location to shoot a patient interview or we many need an exam room to stage b-roll footage.
What is b-roll?
A-roll is the main track of the video. A-roll may be scripted copy or we can cut together sound bytes from interviews to tell your story. B-roll is the footage we shoot to complement the A-roll. B-roll can be anything that visually supports the A-roll, such as footage of a procedure or piece of equipment, a provider in an exam room with a patient, a patient doing an activity they couldn’t do before a procedure, etc.
How much of my time will production take?
We understand that time is money! We don’t want you to take time away from your patients to produce your video. It depends on your ultimate goal, but the provider’s time commitment is typically 30 minutes to 2 hours depending on the level of involvement the provider would like to have.
Do I own the rights to my video?
Yes. When the video is finished and approved, it’s yours to use anywhere you want.
What should I wear?
Be yourself! We recommend that you wear the clothes patients typically see you in. If you typically wear a lab coat, wear a lab coat. If you like to wear a suit to see patients, then wear a suit. If you’re in scrubs or a polo shirt most of the time, then that’s what you should wear. Be sure to wear clean and well-pressed clothing however you choose to dress. Solid colors are typically best, but try to avoid solid white or black shirts. Choose a color that looks good with your complexion. Subtle prints and solid colors are best. If you’re being interviewed, please don’t wear noisy, jingly jewelry. Glasses create challenges with lighting and reflections, so if you are comfortable not wearing glasses, that is recommended. But if you always wear glasses, then you should wear glasses in your video.
What if I already have footage? Can you edit it?
Yes! We can work with just about any video file you provide, and we will work with you to figure out the best mode of delivery.
Is video really necessary for my marketing plan?
Absolutely! Video content on your website boosts your SEO. In addition to improving your google search ranking, your video can be utilized in social media to engage with your audience and attract new followers. Often times, these videos are an opportunity for a prospective patient to “meet” a medical provider… and can be the ultimate reason a patient makes an appointment at your office.
Do I have to memorize my lines?
No. We commonly use an interview format to produce videos. The interview questions are predetermined and given to the provider in advance, so you can be prepared. However, we recommend that you don’t over-rehearse your answers. It’s best if your comments sound genuine and “off-the-cuff”. If the message of your video is scripted, then we can set up a teleprompter for you to read your lines.
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